The "blueish colored scale looking stuff" on your Little Gem magnolia (Magnolia grandiflora 'Little Gem') trunks/branches is lichens—symbiotic fungus + alga/cyanobacterium. They are:
Lichens look like disease to the uninformed. They associate "growth on bark" with "sick tree." Education is the solution.
Educate buyers: "Lichens = clean air, healthy bark, mature specimen." Provide fact sheet. Healthy magnolias with lichens outsell "clean" stressed trees.
Little Gem is naturally dense, slow-growing. Lichens favor its stable bark. No action needed unless you're marketing to the uninformed.
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