Marketing Handmade Silk Floral Arrangements to Retailers and Real Estate Professionals

Wholesale Strategy for Home-Based Floral Business

Break into retail and corporate markets with a professional approach.

Retail Outreach

1. Visit local department/home stores; assess their current silk offerings.
2. Photograph your best designs professionally.
3. Send portfolio to buyers/managers with named collections (e.g., "Autumn Trug").
4. Follow up with samples and wholesale terms (suggest 28-day max; consider COD initially).

Consignment Alternatives

Gift shops, antique stores, garden centers may accept 25% commission. Provide signed inventory sheets.

Corporate & Real Estate Markets

• Model homes/theater lobbies/hotel foyers: Display free arrangements with your business cards.
• Real estate agents: Pitch unique topiary trees as buyer gifts—differentiate from saturated gift baskets.
• New developments: Contact sales offices directly.

Professional Presentation

Include branded hang tags. Cost accurately so both you and retailer profit. Confidence in your product drives sales.