White larvae under splitting bark = borers. Spray trunk with Merit (imidacloprid) now. Fertilize with 10-10-10 at 1 lb/inch diameter to boost vigor.
Sparse foliage and no bloom suggest:
• Old age / rejuvenation needed (renewal prune 1/3 oldest stems yearly).
• Shade encroachment.
• Lilac borer or scale.
• Soil pH too low (lilacs prefer near-neutral).
Soil test and targeted pruning are first steps.
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