Powdery white coating on leaves = powdery mildew (fungus). Dry/burnt spots = advanced infection. 40-year-old ivy suddenly declining suggests environmental stress + pathogen.
Remove and destroy (trash, not compost) heavily infected leaves/stems. Reduces spore load.
Take samples to nurseryman. Could be other disease (anthracnose, bacterial leaf spot). Correct ID = correct treatment.
Thin ivy for airflow. Water at base (not foliage). Compost mulch. Healthy plants resist disease.
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