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Studio Visit: Jamjar Flowers in London

After closing her London model agency, Melissa Richardson turned a childhood passion for flowers into JamJar Flowers, a florist celebrated for naturalistic arrangements that blend wild and cultivated stems. From a kitchen-table startup, the business now serves clients like Instagram, Google, Mulberry, and the Chiltern Firehouse. We tour their atmospheric Victorian studio in Kennington.

Naturalistic arrangements combining wildflowers with cultivated stems define Richardson’s aesthetic.

Delphiniums arrangement — Delphiniums, astrantia, ammi majus, birch foliage, alchemilla mollis, and sanguisorba in an old metal bucket.

Detail shot — A close-up of the arrangement.

Scaffolding shelves — Custom scaffolding-plank shelves fill the front windows, diffusing light and creating a striking shop front.

Victorian studio features — Original iron wheels and pulleys from the Victorian workshop now hold hazel wreaths and dried flowers.

Vintage flower books collected since childhood.

Crocosmia Lucifer — Crocosmia ‘Lucifer’ adds a deep red-orange accent.

Japanese woodblock prints, a gift from Richardson’s father, adorn the studio wall.

The studio has expanded to large-scale installations, such as suspending 6,000 stems at Sketch. Melissa’s son Finn joined four years ago, helping with logistics. Collaboration with specialists like Anita Everard and prop maker Leila Watts is key. A second unit nearby hosts their popular flower school, offering workshops on wiring, buttonholes, crowns, and arrangements.

Collaboration with a skilled team enables large projects.

Flower school — The new space hosts informal yet information-packed flower classes.

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