The white cottony growth on your crabapple trunk/branches is woolly apple aphid (Eriosoma lanigerum) colonies. The lady beetles are there to eat them—they're helping you.
Support beneficials: avoid broad-spectrum sprays, provide diverse plantings, tolerate some aphids. If you must spray, use soap/oil on colonies only, not whole tree.
The lady beetles are your allies—work with them, not against them.
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