Question
Trish:  I do not know if my questions are appropriate for this site, but it is information I need from an "insider".  Could you tell me what (or which) trade magazine(s) people in the floral business subscribe to.  Also, what is the main national trade show that professional florists attend?  One more thing, what is the name of the main trade association to which members of your industry belong?

Answer
Hi Roger I hope this can help you a bit.American Institute of Floral Design is on a national level. The industry shops markets such as Dallas and the trade shows at the state level. Florist have the opportunity to belong to the state Floral association, sometimes a state will have more than one organization. The magazines in which our shop subscribes is through Teleflora called FLOWERS %26. We also subscribe to Florist Review. There are more out there but I am not
familiar with them.  I hope this helps and thanks for the question!
I have attended many state shows %26 viewed many floral magazines!