Purple passion plant, or purple velvet plant, is a striking trailer with deep green leaves covered in fine, purple hairs that give an iridescent, velvety appearance. In bright light, the purple intensifies. It produces small, orange, thistle-like flowers that are often removed to maintain foliage quality. Native to Java, Gynura aurantiaca 'Purple Passion' is a conversation piece.
Bright, indirect light for best color. Keep soil evenly moist; don't let dry out completely. High humidity appreciated. Pinch to encourage bushiness. The flowers have an unpleasant odor—snip them off. Propagate from stem cuttings.
Excellent in hanging baskets, mixed containers, or as a ground cover in tropical shade gardens. The unique texture invites touch. It's non-toxic but may cause skin irritation in sensitive individuals.
| Family: | Asteraceae (ass-ter-AY-see-ee) |
| Genus: | Gynura (jy-NYOOR-uh) |
| Species: | aurantiaca (aw-ran-ti-AYE-kuh) |
| Cultivar: | Purple Passion |
| Synonym: | Gynura sarmentosa |




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