Direct2florist: Revolutionizing Flower Delivery by Connecting Customers Directly with Local Florists

The Problem with Traditional Online Flower Sites

For a decade, internet order-gatherers have siphoned business from local florists. Many shifted from using local shops to shipping boxed flowers via courier—damaging freshness and cutting florists' revenue. Others send orders at 60–70% of value, keeping the rest.

Direct2florist's Game-Changing Model

Launched in 2007, Direct2florist charges only a small, transparent service fee per order. Florists display their own designs and prices, receive full payment, and communicate directly with customers. No middlemen, no hidden cuts.

Global Growth & Industry Support

Nearly 1,000 UK members; partnerships with WF&FSA (US/Canada wholesalers/growers) who promote it on vehicles and products. Now in 10 countries (UK, USA, Canada, Ireland, Cyprus, Spain, Hong Kong, South Africa, New Zealand, Australia), with inquiries from Malta, China, and more.

Why Florists & Customers Love It

Florists: "Best orders—my product, my price, printed automatically, payment included." Customers: Fresher flowers (no hot boxes), direct contact with the designing florist, star ratings, and the ability to choose the shop nearest the delivery address. Orders go straight to the florist—no 3-4 office handoffs.

Try It for Your Next Floral Gift

Search Direct2florist for Auckland, Hobart, Charlotte, or anywhere. Experience the difference: real local florists, transparent pricing, and flowers that arrive vibrant, not wilted.