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pricing


Question
Gina...I am thinking of starting up in my home...any suggestions on what would be best....just doing weddings or sympathy as well...I know there has to be some pros and cons to this that I am not seeing...Also...How do I know what to charge for either

Answer
Congratulations on your new venture!  When I did special occasion florals as the main part of my business, I did just high end parties; weddings, etc, and I felt that keeping it to that allowed me more range than I would have otherwise.  What to charge is tricky... it's your eye, your location, your clientel, etc.  If you are a very gifted designer who can put together something very simple, yet something never done and that someone couldn't get anywhere else, you would be able to charge a great deal more than the normal pricing given the cost of your materials.  People pay you for what you know as well as what you do, that's the important thing to remember!  In keeping a business to say, just weddings, too... you're able to target your marketing and advertising MUCH more effectively!  I wouldn't do a bouquet for a bride for less than $400, centerpieces started at $250, boutoneires began at $30... does that help you any?  Feel free to ask specifics and I'll do what I can to answer!

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